An independently owned clothing and gear store offering premium brands to help you get the most out of your active lifestyle and outdoor adventures from the Driftless area and beyond.
Founded in 1923, the Decorah Hatchery was originally exactly what you would think: A building where baby chicks were hatched. It has been at this location since 1928, hatching chicks every year through 2009, when the third generation owners decided to retire.
The Decorah Hatchery is now home to premium outdoor brands including Patagonia, Black Diamond, Smartwool, Chaco, Prana, Osprey, Hydro Flask, Eno, Simms, Pendleton, and more! Shop in store for a wide selection of clothing for the whole family and gear for a variety of outdoor activities.