Shopping

Type of Attractions

Discover the joy of shopping local in Decorah, where independent boutiques, specialty shops, and one-of-a-kind finds make browsing part of the adventure. Explore downtown storefronts filled with clothing, gifts, home décor, handmade goods, books, art, and locally inspired treasures. Then venture a little more around Decorah and Winneshiek County to find other surprises. Whether you’re searching for the perfect souvenir, refreshing your wardrobe, finding something special for your home, or simply enjoying an afternoon of exploring, Decorah’s shops offer plenty of reasons to wander. Along the way, meet the passionate local business owners who give our community its distinctive character. Take your time, follow your curiosity, and see what you discover.

Games XP
Shopping
Games XP
Shopping
Our mission at Games XP is to bring joy to people’s lives through our products, people, and a place to play. Over the last decade we’ve developed a safe, enjoyable and really cool after school hang out spot for teenagers. But we’re not just for teens! All ages will love it here. We’ve expanded our floor space twice since 2010 and added a video game/ arcade room and a battle room for Magic The Gathering and Warhammer. Most of our store, though, is filled with video games, video game systems & accessories, movies and vinyl records. Currently we offer: Xbox One, 360 and original; PS1- PS4, Wii and WiiU, PC games, Game Cube, N64, Dreamcast, Sega Genesis, SNES, NES, Intellivision, and Atari games AND game systems. Just in town for the weekend? We still offer DVD rental (just like the old days) and used DVDs for purchase.  We also do internet sales on Amazon and Ebay (go to our website www.decorahgames.com for the link), so you can still shop with us even when you’re not in Decorah. And hang out in our gaming room for free! Loaded with couches and chairs, 7 TVs, 80's vintage arcade machines and pinball. There’s a rental fee for the use of the TVs, but otherwise it’s a fun, free place to just hang out!
Goodwill Industries of NE Iowa, Inc.
Goodwill Industries of NE Iowa, Inc.
Shopping

Headquartered in Waterloo, Iowa, Goodwill Industries of Northeast Iowa, Inc. is a 501(c)3 non-profit agency providing services to persons with disadvantages and/or disabilities in the 20-county Northeast Iowa area. We help make a difference in our community through your generous support, and in doing so we help remove barriers to individual advancement through person-focused solutions. Our operations are primarily supported through tax-deductible donations received from the general public in Northeast Iowa.

Our Goodwill agency was established in 1960 in Waterloo, as an autonomous affiliate of Goodwill Industries International and the worldwide network of independent Goodwill Industries agencies. Operating under the guidance of a volunteer Board of Directors, Goodwill Industries of Northeast Iowa, Inc. embraces the uniquely Midwestern values of teamwork, community cooperation, and a dedication to sharing your time, gifts, and resources to improve the lives of others.

Heavenly Made Gifts & The Gnome Store
Arts + Entertainment, Shopping
Heavenly Made Gifts & The Gnome Store
Arts + Entertainment, Shopping
The original Gnome Store of Decorah, Iowa filled with a wide variety of gift items, home decorah, garden art, ceramics, jewelry and wind spinners as well as ceramic, fabric, wood and metal gnomes. Heavenly Made carries quality market items and their own handcrafted artwork. Browse through their wide variety of beautiful, high quality artwork, memorial gifts and so much more!  Custom orders are always welcome. If it’s stylish, inspirational, unique or original, it’s Heavenly Made.   
Independent Color Street Stylist Brecka Putnam
Independent Color Street Stylist Brecka Putnam
Shopping
Color Street is salon-quality, affordable nail polish strips that are applied at home (or on the go) in just minutes with no heat and no dry time! There is something for everyone from neutral solids to bold glitters to fun designs.

We celebrate holidays with custom holiday designs and are perfect for proms, weddings, travel, or everyday wear. We even have petite designs for smaller hands and pedicure strips.
Jenny Wren Gift Market
Jenny Wren Gift Market
Shopping

Discover Jenny Wren Gift Market, a cozy gift shop in downtown Decorah filled with candles, unique gifts, and thoughtful finds for any occasion. Browse American-made candles, upcycled jewelry, greeting cards, cuddly Jellycat plush toys, and locally made goods. Whether you’re searching for a special gift or a little something for yourself, stop in and see what treasures you’ll find along Water Street.

Jim’s Appliance JW Kitchens
Jim’s Appliance JW Kitchens
Shopping

Jim's Appliance & JW Kitchens is your one-stop-shop for appliances, kitchen & bath design, cabinetry, hardware, lighting, tile, and plumbing fixtures.

Jim's has been selling and servicing appliances for over 35 years. We are proud to offer the highest quality appliances and factory-trained technicians to keep your products running at peak performance. Our kitchen & bath designer can help you plan for a basic remodel to a new home and everything in between.

”Jim's Appliance/JW Kitchens - A Business Built on Service”

Jubilee
Shopping
Jubilee
Shopping
Owned by Kendra and Aaron Marable, Jubilee has goods for inner elevation: modern furniture, lighting, housewares, records + books, pantry goods, apothecary. Items are thoughtfully-sourced, handmade, handcrafted, and ever-expanding.... so be sure to visit each and every time you are in town!
LetterWerks Sign City, LLC
LetterWerks Sign City, LLC
Shopping
Are you looking for Decorah, Iowa, or other regionally branded items? LetterWerks offers a great selection of apparel, drink-wear and more. LetterWerks is also your one-stop-shop for all your signage and ad specialty needs.  LetterWerks has over 45 combined years of graphic design experience.  
LuLu and BB’s Pet Market
LuLu and BB’s Pet Market
Shopping
WELCOME PETS! That’s right, pets are welcome inside LuLu & BB's Pet Market! Let’s face it, cats and dogs don’t share in our enjoyment of shopping online. So bring them along, and spend a little time with your bestie perusing our amazing treat bar. They’ll thank you for it. We’re a family owned pet supply store specializing in healthy food and treats for cats and dogs.  With our large selection of toys and our tasty treat bar, your furry friend will be begging to come back!  From treats to toys, all items have been hand selected with your pets in mind and of course trusted for our fur family too.
Magic Morpho
Shopping, Attractions
Magic Morpho
Shopping, Attractions
Personalized experiences for those seeking more magic in their lives. Awaken your intuition, be inspired and empowered, and reveal compassion and acceptance so you can love your intentional life. Shop a wide variety of one-of-a-kind crystals and small fossils, curated local artwork, and exclusive treasures for you and your loved ones. Discover the perfect plant & crystal pairing or explore sound healing with beautiful, whimsical tools you can't find elsewhere.
Market 52
Shopping
Market 52
Shopping

We are a pop-up shop open once a month or more, May thru November

Market 52 is your source for antiques, vintage items, new home decor, repurposed goods, architectural items and so much more.  Located on our acreage, you will have fun picking through the barn for DIY projects or shopping for that special treasure or perfect home decor in our converted garage.  We strive to make your shopping experience a unique one.

Market 52
Modern-Vintage-Unique 
Modish
Shopping
Modish
Shopping

Looking for a new favorite outfit? Make a stop at Modish, a women’s clothing boutique in downtown Decorah offering fashion for real life. Browse a thoughtfully curated collection of denim, tops, sweaters, dresses, jackets, shoes, handbags, jewelry, and accessories, with a mix of classic staples and on-trend seasonal finds.

With sizes ranging from XS to 3X, Modish makes finding pieces that fit your style, lifestyle, and budget part of the fun. The friendly team offers personalized service and helpful styling advice, whether you’re refreshing your everyday wardrobe, searching for an outfit for a special occasion, or adding a few finishing touches to your look.

Located on Water Street in the heart of downtown, Modish is a great stop to include while exploring Decorah’s locally owned shops, restaurants, and other downtown favorites.

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